24 Company Core Values: Exploring Their Pros and Cons

Unveiling the Benefits and Costs of Your Organization's Values for Greater Alignment and Productivity

Company values can be a blessing and a curse. On the good side, they can unite a diverse team, shape company culture, and set a clear direction. But on the flip side, they can breed confusion, foster discontent, and halt productivity in its tracks. Quite the paradox, isn't it?

Cracking the Code of Core Values

Every CEO who has faced the task of defining core values understands its complexity. It's akin to navigating through a labyrinth - each turn represents a potential value, full of promise but carrying with it the weight of careful deliberation and impactful decision-making. Values are the guiding principles that steer our actions and decisions, and therefore demand thoughtful consideration. They must clearly contribute to the long-term business success of the organization.

Here's a guide to decoding the benefits and costs of some common core values:

Value Benefits Costs
Altruism Fosters good will, positive reputation May incur financial costs, sacrifices for the greater good
Balance Encourages well-being, reduces burnout Possibly slower productivity, less work hours
Entrepreneurial Spirit Drives innovation, growth Increased risk, potential for failure
Efficiency Boosts productivity, saves resources Initial investment in training and/or technology
Excellence Sets high standards, promotes quality Increased time and resources, higher expectations
Flexibility Enables adaptation to change, versatility Less predictability, potential instability
Integrity Fosters trust, promotes ethical behavior Vulnerability, extra effort to maintain honesty
Inclusivity Encourages diversity, fosters innovation Extra effort to accommodate diverse needs, potential conflict
Joy Enhances work environment, boosts morale Less seriousness, potentially decreased productivity
Generosity Fosters good will, positive reputation Financial or resource investment, potential exploitation
Humility Encourages learning, fosters team cohesion Less self-promotion, possible under-recognition
Justice Promotes fairness, equity Potential conflict, slower decision-making due to fairness checks
Kindness Fosters good relationships, boosts morale Can be taken advantage of, potential for over-accommodation
Growth and Knowledge Drives learning, encourages development Time and financial investment in training and education
Loyalty Fosters trust, long-term relationships Potential for blind spots, reluctance to change
Openness Encourages transparency, fosters trust Risk of over-sharing, potential vulnerability
Perseverance Achieves long-term goals, encourages resilience Increased effort, potential burnout
Respect Encourages harmony, promotes fair treatment Time spent to understand and value others, managing diversity
Responsibility Promotes accountability, boosts trust Higher expectations, potential blame when things go wrong
Security Reduces risk, fosters trust Resource allocation for safeguards, potential for resistance to change
Teamwork Promotes cooperation, synergistic output Potential for groupthink, managing conflicts
Tradition Fosters continuity, sense of identity Resistance to change, may become outdated
Trust Fosters strong relationships, enables delegation Risk of betrayal, time to build trust

From the adaptable 'Flexibility' to the inclusive 'Inclusivity', every value on this list is a double-edged sword. They can help you form powerful connections, ignite innovation, and spruce up your workspace. But beware of the hidden costs – unpredictability, additional effort, and potential conflict lurk in the shadows.

Why Non-Essential Values Are More Essential Than You Think

So you've got your core values figured out. Great start. But, have you thought about the values you've left out? As much as we'd like to think we can adopt every good value out there, the reality is a little less rosy. The non-essential values we leave out are just as important. When values clash like Titans, it's not just the gods who suffer – it's your productivity, your team, and your bottom line.

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Want to assess your team's values or culture fit when hiring candidates? Check out MyCulture.ai. And if you want to put your values into practice, see how Happily.ai brings values to life.

The Wisdom for CEOs

Here's the rub:

  1. Less is More: Don't turn your organization into a value salad. Pick your battles, and remember that too many values can be just as harmful as too few.
  2. Clarity Rules: Make sure your team can recite your core values as readily as their morning coffee order. Muddled values lead to muddled results.
  3. Check the Mirror: Are your actions reflecting your values? If not, it's time for some soul-searching.
Company culture happens, regardless of how you feel about it.

Company culture happens, regardless of how you feel about it. But with conscious choices and clear communication, you can turn your values into your most significant assets.

Building a company culture rooted in meaningful core values is not for the faint-hearted. But if you're ready to roll up your sleeves and dig deep, the rewards can be game-changing. The result? A productive, engaged team that aligns with your company's purpose, propelling your business to new heights.


Tareef (LinkedIn) is CEO and lead scientist at Happily.ai based in Bangkok, Thailand. He continues to explore and research human behavior in the workplace.