What is company culture, why is it important to measure it in 2023?

Company culture refers to the shared values, beliefs, behaviors, and customs that shape a company's overall environment and influence how its employees interact with one another. It encompasses everything from the company's mission and vision to its policies and procedures, as well as the way it treats its employees and the general atmosphere of the workplace. Measuring company culture is becoming increasingly important for businesses in 2023. As most hiring managers are aware, finding the right culturally fit candidate for your team is pivotal for team and company success.  

But have you ever stopped to think about what that "culture fit" truly means? At its core, it means finding individuals who align with your company's values and culture. How can you be sure that your current and potential employees truly fit with your culture? The answer is simple: by measuring it.

The culture of your organization plays a crucial role in attracting and retaining top talent. That's why measuring company culture is more important than ever in 2023. On an emotional level, we all desire to work in a place where we feel valued, respected, and part of a team. A positive company culture can lead to increased employee satisfaction and retention, which in turn can lead to improved productivity and financial performance. There are also logical reasons why measuring company culture is important. For one, it allows you to:

a) Identify areas for improvement and make necessary changes to foster a positive and productive work environment.

b) It helps you ensure that your company is inclusive and culturally fit, which is becoming increasingly important as the workforce becomes more diverse.

"Culture isn't something that can be left to chance. It needs to be actively nurtured and managed."

How do you measure a company's culture?

Measuring company culture can be done through various methods such as surveys, interviews, and focus groups. These methods can be used to gather feedback from employees about their perceptions of the company culture and identify areas that need improvement. There are also a number of Software tools available on the market that can help companies conduct culture assessments. These are called Culture Assessment tools and typically include surveys and questionnaires that are designed to measure different aspects of the company culture, such as engagement, communication, and values alignment. Many of these tools have reporting and analysis capabilities that allow organizations to identify trends and patterns in the data, which can help them make data-driven decisions about how to improve their company culture. Below is an analysis of 3 culture assessment tools in the market and some pros and cons of these tools.

Here are some culture assessment tools you can use in 2023

  1. TestGorilla

TestGorilla is a human resource (HR) management software designed to help businesses improve hiring processes by conducting pre-employment tests for potential candidates. These tests allow businesses to evaluate if candidates are culturally fit to join the organization, with some businesses going so far as to replace CVs with pre-employment tests! TestGorilla provides you with the tools to screen your candidates so you can make better hiring decisions faster. They have a growing test library that includes: cognitive ability tests, programming tests, software skill tests, personality tests, culture add tests, language tests, and role-specific tests.

Here are some pros and cons of using TestGorilla:

Pros of using TestGorilla:

a) Boosts the recruitment process, avoiding time wasting tasks.

b) Gives a more realistic idea of candidates skills in a professional way

c) User interface is nice and professional, easy to set up

d) Unbiased testing

Cons of using TestGorilla:

a)  Few options to customize the delivery of the assessment

b) Only a few dozen tests are available and the majority are for coding and hi-tech.

c) Expensive pricing when compared to alternatives in the market - although a free option is available.

d) Charge based on assessment without proper notification that you may incur additional fees

e) Some users say it is beneficial only to IT companies

2. MyCulture

MyCulture is a culture assessment tool created by Happily.ai, an employee experience platform that drives transformation using analytics and people science. Happily released MyCulture to provide companies with science-backed assessments tailored to suit the company’s culture and values. Their science-backed assessments are designed to help hiring managers assess culture fit of new hires within their company culture. It also helps in identifying potential cultural misalignments between individual and organization that may impact the success of new hires. Their free company culture assessment allows you to make informed hiring decisions to ensure that new team members are a good fit for your business.

Here are some pros and cons of using MyCulture:

Pros of MyCulture:

a) Understands Culture as a primary measure of evaluating employee fit with an organization - creates science-backed assessments to assess culture fit.

b) Free to start with and operates as a Pay-as-you-go model - applicable for companies of all sizes

c) User-friendly interface and easy to set up in less than 20 minutes

d) Customizable surveys and reporting

e) Provides actionable insights and data-driven recommendations

Cons of MyCulture:

a) Relatively new in the market

b) Limited testing options - only culture-fit tests available as of now. Plans for additional tests are in the works.

c) Limited integration options with other softwares

3. HiPeople.io


HiPeople is another culture assessment tool that keeps your hiring data-driven, on point, and on time. They can help you unlock your team’s best hiring capabilities and improve quality of hires with rich talent insights on your candidates. Their tests provide information that allows you to know who to hire before you hire, discover how they work, and build the foundations for long-term success. With a focus on assessments, reference checks, candidate experience, and quality of hire, HiPeople makes it fast and delightful for teams to make better hiring decisions.

Pros of using HiPeople.io:

  1. Easy to set up and manage employee profiles
  2. Customizable reporting and analytics
  3. User-friendly interface and intuitive design
  4. Supports collaboration and teamwork through shared workflows
  5. Integrates with a range of third-party tools

Cons of using HiPeople.io:

  1. Limited customization options for certain features
  2. Limited mobile app functionality
  3. May have limited scalability for larger organizations
  4. Limited integration options with some HR and payroll systems
  5. Relatively new on the market, so not as widely tested and established as some other HR software solutions.


In conclusion, measuring and evaluating company culture is crucial for businesses in 2023 and beyond. With the right tools and strategies, organizations can gather meaningful insights into their workplace dynamics, identify areas for improvement, and create a more positive and productive work environment for their employees. Whether through online surveys, engagement platforms, or other software solutions, companies have a range of options for assessing and enhancing their company culture. By prioritizing this aspect of their operations, businesses can boost employee satisfaction, improve performance, and drive overall success in today's competitive landscape.

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